Dr. Julie Gitau
Lecturer, Corporate Communication
5
Publications
0
Activities
Info
| Name: | Dr. Julie Gitau |
|---|---|
| Mobile: | +254 709 972 000 |
| E-mail: | jmuraya@daystar.ac.ke |
| Website: | None |
| Updated: | 29 Apr, 2025 |
Sections
Design your apps in your own way
15 Dec 2021
Smartest Applications for Business
28 Nov 2021
How to get creative in your work
21 Nov 2021
About
I am a full faculty member in the department of strategic and organisational communication in the School of Communication. My experience in communication spans a wide range of areas including print and radio journalism, public relations, behaviour change communication and strategic communication. My area of expertise is strategic communication and relationship management, which was the focus of my doctoral research.
Academic Qualification
Recent Publications
Teaches
- Public relations
- Public speaking
- Health communication
- Communication research
- Corporate communication
- Communication strategies
- Advanced public relations writing
- Public relations management and research (strategic communication)
Relevant Links
Publications
Journals
Gitau, J.G., &Okumu (B). (2022). A qualitative enquiry into manager and non-management perspectives of internal relationship cultivation efforts in selected non-profit organisations in Kenya. African Multidisciplinary Journal of Research (AMJR) Vol. 7 (I), 2022, ISSN 2518-2986 (130-155)
Published2022
Link:
Gitau, J.G., Chebii, S.C. (2020). Prioritising employee-organisation relationships in non-profit organisations in Kenya: Antecedents, queries and contradictions. Journal of Development and Communication Studies, 7,1 , 110-123. https://doi.org/10.4314/jdcs.v7i1-2.7
Published2020
Link:
Nyakamba, J. &Gitau, J. (2018). Contributions and challenges associated with measurement and evaluation of public relations in selected Kenyan parastatals, International Journal of Communication and Public Relations, Vol 1, No. 3, pp. 36-50. ISSN 2520-7989X (Online)
Published2018
Link:
Muraya, J.G., Miller, A.N., Mjomba, L. (2011). Implications of High/Low Context Communication for Target Audience Member Interpretation of Messages in the Nimechill Abstinence Campaign in Nairobi. Kenya, Health Communication, 1-9. DOI: 10. 1080/10410236.2011. 556083.
Published2011
Link:
Book Chapters
Miller, A.N., Muraya, J.G., Muthoni-Thuo, A., Mjomba, L (2013). The Importance of Formative Research in Mass Media Campaigns Addressing Health Disparities: Two Kenyan case studies. Reducing health disparities: Communication interventions by M. Dutta and G. Krepps (Eds).
Published2013
Link:
Activities
No activities to show
Research Interests
- Autoethnography
- Strategic communication
- Relationship management
- Public relations and pedagogy
- Health communication research
- The impact of social media and AI in public relations research and practice