Prof. Edward O. Owino
Associate Professor
22
Publications
2
Activities
Info
| Name: | Prof. Edward O. Owino |
|---|---|
| Mobile: | +254 709 972 000 |
| E-mail: | eowino@daystar.ac.ke |
| Website: | None |
| Updated: | 05 Aug, 2025 |
Sections
Design your apps in your own way
15 Dec 2021
Smartest Applications for Business
28 Nov 2021
How to get creative in your work
21 Nov 2021
About
Edward is an Associate Professor of Research Methods at Daystar University, with extensive experience in teaching, research, and community engagement. He has a strong academic track record, having published widely, contributed to successful grant proposals, and supervised undergraduate, graduate, and doctoral students to completion. Edward is passionate about advancing knowledge and mentoring the next generation of scholars. He firmly believes that every individual is created with a divine purpose ordained by God.
Academic Qualification
Recent Publications
Teaches
Research Methods, Research Methodology, Applied Marketing Research, Marketing Theory, Consumer Behaviour Theory , Marketing Management, and Services Marketing.
Relevant Links
Publications
Books
Service Quality and Customer Satisfaction in Kenyan Higher Education
Published2023
Link: https://www.elivabooks.com/en/book/book-1430730306
Refereed Journal Articles
Distribution Strategies, Tracking Technology and Quality Service Delivery in Kenya’s Courier Sector
Published2025
Link: https://www.ejbmr.org/index.php/ejbmr/article/view/2740/2053
Influence of internal factors on strategy implementation in the Ministry of Land and Physical Planning, Kenya.
Published2024
Link: https://ideas.repec.org/a/bhx/ojjbsm/v9y2024i5p29-47id2264.html
The moderating effect of social media usage on online reviews and consumer purchasing intention in Kenya.
Published2024
Link: https://researchbridgepublisher.com/index.php/ijsshr/article/view/65
Digital marketing strategy and consumer purchase intention
Published2023
Link: https://www.futurexjournal.net/wp-content/uploads/2023/08/Digital-marketing-strategy-and-consumer-purchase-intention.pdf
Business shared services model as a catalyst of cost reduction in East African Breweries Limited.
Published2023
Link: https://www.futurexjournal.net/wp-content/uploads/2023/08/Business-shared-services-model-as-a-catalyst-of-cost-reduction-in-east-African-Breweries-Limited.pdf
Effect of intangible resources on firm’s competitive advantage in the telecommunication industry in Kenya.
Published2023
Link: https://iajournals.org/articles/iajhrba_v4_i2_188_213.pdf
The coronavirus pandemic: Was Africa caught flatfooted?
Published2023
Link: https://doi.org/10.37745/ijdes.13/vol11n13749
Psychographic constructs and consumer purchase intention in Kenyan context.
Published2023
Link: https://www.eajournals.org/journals/british-journal-of-marketing-studies-bjms/vol-8-issue-2-march-2020/psychographic-constructs-and-consumer-purchase-intention-in-kenyan-context/
Store image as a mediator of consumer purchase intention in Kenyan supermarkets.
Published2023
Link: https://iiste.org/Journals/index.php/JMCR/article/view/52066
Antecedents of brand loyalty in leading supermarket chains in Kenya: The mediating role of customer satisfaction.
Published2018
Link: https://www.iiste.org/Journals/index.php/EJBM/article/view/40348
Effect of management practices on the financial performance of manufacturing firms in Kenya.
Published2017
Link: https://stratfordjournals.org/journals/index.php/journal-of-accounting/article/view/87
Effect of production capacity on the financial performance of manufacturing firms in Kenya.
Published2017
Link: https://stratfordjournals.org/journals/index.php/journal-of-economics/article/view/86
The mediation effects of total quality management on the relationship between differentiation strategy and financial performance of manufacturing firms in Kenya.
Published2017
Link: http://internationaljournalcorner.com/index.php/theijbm/article/view/124374
Service value assessment in emerging chain restaurants in Nairobi, Kenya.
Published2017
Link: https://www.semanticscholar.org/paper/Service-Value-Assessment-in-Emerging-Chain-in-Kenya-Nyaribo-Owino/c011f7875817ecef9822e92e1f23ae8a64838b6e
Mediating effect of total quality management on the relationship between cost leadership strategy and financial performance of manufacturing firms in Kenya.
Published2017
Link: https://www.internationaljournalcorner.com/index.php/theijbm/article/view/124374
Strategic utilization of what organizations know for value creation: Evidence from financial regulatory enterprises in Kenya.
Published2014
Link: http://www.iiste.org/Journals/index.php/IKM/article/viewFile/16483/16816
Service quality in Kenyan universities: Dimensionality and contextual analysis. European Journal of Business and Management
Published2014
Link: http://www.iiste.org/Journals/index.php/EJBM/article/view/12229
Antecedents of customer perceived value: Evidence of mobile phone customers in Kenya.
Published2014
Link: http://ijbssnet.com/journals/Vol_5_No_4_Special_Issue_March_2014/38.pdf
Motivators of choosing a management course: A comparative study of Kenya and India.
Published2012
Link: https://www.sciencedirect.com/science/article/pii/S1472811712000390
Institutionalization of knowledge management in manufacturing enterprises in Kenya: A case of selected enterprises
Published2012
Link: http://ezproxy.kcau.ac.ke:8010/xmlui/handle/123456789/11
Integrating the role of sports associations in the acceleration of sports and recreation tourism at the destination level: Creating a partnering framework for Kenya.
Published2011
Link: http://www.ccsenet.org/journal/index.php/ass/article/download/34747/19852
Activities
Other Publications
Published2013
Constructs of successful and sustainable SME leadership in East Africa (Research Report No. 79/13).
Conference Paper Presentation
Published2023
Influence of Blockchain Technology on Sustainable Supply Chain Performance of Multinational Corporations in Kenya
Research Interests
Quantitative research, Qualitative research, Service marketing research, Digital marketing research, Experiential marketing research